10 FATAL ECCOMERCE MISTAKE MUST TO BE AVOIDED

It us a good e-commerce is not only able to provide a quality product, but also capable of presenting an enjoyable shopping experience for its customers. The slightest

mistake, without us even knowing, could make prospective consumers who visit e-commerce sites even blurred before completing orders.

The maintenance and development of e-commerce sites are the important things we have to do. Not just developing, but we must also be aware of any fatal errors should

be avoided, as I described

in the 10 main points here.

1. Is not mobile friendly

Currently, mobile (especially the smartphone) is one of the main tools the community to make a transaction. According to data from a social marketing agency. January 2015, nearly half of online shopping transactions happening takes place via mobile. See the potential, if e-commerce business does not provide a mobile friendly website (accessible from mobile phones comfortably) then the same thing with submerge yourself. We will lose the very market potential.

2. No concern for re targeting
Re targeting means target /approaching back prospective buyers or buyers of us. Fatal error e-commerce sites often happens is to let prospective buyers go so just leave the shopping cart without offering them something similar or more interesting. This is clearly wasting their opportunities to change his mind and decide to shop in our e-commerce site.

3. Do not maximize the visual power

The Visual is very important in e-commerce site because prospective buyers can't touch and feel directly its products. They should be reassured with a good visual. If we just use the image quality does not set a maximum (or even not at all use images), then buyers will not be interested. Especially for new or complex goods, at least we should provide images 360O view and illustrations/video how to use. Furthermore, the existence of an interesting visual very effectively to make more customers happy is our e-commerce site.

4. Not empowering social media

A study reveals that 68% of online consumers will check out their social media account e-commerce sites they visit before buying because that's where they could see how we are, how our response to consumer, and how our reputation in the eyes of consumers. We must remember that social media is an online media the most active users in the world (72 million active users of social media in Indonesia – the data We Are Social per January 2015). If e-commerce sites we are not provided a social media marketing strategy, we will not be able to build consumer loyalty and closeness.

5. Don't optimize websites for SEO

SEO is very important to increase traffic, conversion rate, and sales. If we rely solely on keyword strategy, without the other, then we will only let e-commerce sites we swallowed by competitors who are outnumbered.

6. "Call to action" ineffective

Call to action is indeed very important to attract attention and direct action to encourage the purchase of website visitors. The call to action clear and hard to find

not only make website visitors don't know had to do anything to make a purchase. Use it too much else will only make the visitor confusion. We recommend that you focus on one call to action clear and sales centric.

7. Does not provide customer support
This makes the visitors who need help or want to ask be confused contacted us. If anything, not a few are very long responded to complaints. No wonder it makes vague so website visitors only. The way to address it is by providing customer care via live chat.

8. Bad product page Design

Product images use a layout which is not presentable, image quality is less nice, product descriptions are incomplete/inaccurate. These three things are the main thing which is very nice to drive away Web visitors in a smooth even when they've opened the page of our e-commerce website.

9. Loading pages too long

Without much reason, anyone will not wait for too long just to see the display of the product. When people visit an e-commerce website, surely they want to save a lot of time (with no need to approximate the physical store). If entering a website alone is a long time, how are they interested in exploring further store? Please keep in mind that the loading page also strongly affect the ranking in search engines.

10. Don't do testing/test website

Without doing the testing, we are completely blind to the whims of consumers. Testing is very important so we can see what is liked by consumers, what they are looking for, and what they avoid. A good testing is able to improve the shopping experience of consumers in our e-commerce website. With the development of existing e-commerce sites must be packaged in order to be able to reach a lot of customers. To develop it, we not only need to know what is good, but it must also understand what is not good, and anything bad errors so we can avoid it and prevent the customers leave the site without any desire to come back again.