Execution without strategy is useless "– Morris Chang (CEO of TSMC). The following steps create an internet marketing strategy:
1. Make a name brand
Create the initial strategy of the brand is to the success of your brand, design tailored to your vision and your product. Make the easy brand is known and remembered by Your audience.
2. Analysis of competitors
Learn and follow the processes and strategies of your competitors who have been successful. Analysis of the strategy of the past and future competitors, by knowing
their strategy You will be able to make a better strategy. Anyone asks me if this violates the ethics of competitor strategy cheating? I reiterate that follows the strategy of competitors is extremely commonplace in doing because it saves time and costs. Not all strategies that You know can be used, for example: Your competitors are advertising on television with a budget of 10 billion, certainly not you can follow. Learn strategies that executeable, useless waste of time analyzes the strategy is not possible in the near future
3. Market analysis
"Could not know it was love", this phrase seems suitable to describe the position you as a marketer or a business person to Your audience. The following steps analyzes the market:
Gender, whether your products are worn by men, women or both?
The location, where the focus of sales location?
Age, whether the product is for a toddler or adult?
Income, if your product for executives earning over 50 – 100 million a month or for professionals who earn 5-15 million a month?
Profession, if your product is targeting a particular profession?
Time, whether the product is on sale all the time or only at certain times?
Spending, how much money you spend to audience similar to Your competitors products?
4. Create some marketing strategy
There are several online marketing strategies that you can take advantage of the following examples, online marketing strategy:
Search Engine Optimization (SEO), marketing strategies are very useful to improve visibility in search engines. With increased visibility in the search engines You
have benefited in the form of a large and steady traffic. The main advantage of this strategy is cheap, the loss of this strategy you need a specialist who understands SEO berpengelaman and takes time to reach the top 5 on page 1.
Search Engine Marketing (SEM), this strategy is very beneficial to increase traffic is massive. SEM is synonymous with Google Adwords, Google Adwords advertisement by optimizing the website we can perform in the best position of the search engine, Youtube and websites that work with Google.
The concept of affiliate marketing, the affiliate is to market your product or service with rewarded a Commission. Each product has a provision the Commission, ways of payment and rules are different.
E-mail marketing, this strategy gives a quote via E-mail to the audience that has been berlanggan into a mailing list or never buy a product from you.
Social media, making social media and get a lot of followers. Once you have a lot of loyal followers who then you would be easier to market your product.
5. Log every marketing activity
Learn and prepare your Google Analytics to record every activity and results of marketing that you do. Without knowing this data You will not have the conclusion of the activities of the marketing that you do.
To find out Your product against market response make it executeable strategy as soon as possible. After receiving a positive response to your product, then apply the above strategy more aggressively in order to get maximum results.
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